About Me

I’m João (pronounced “zhw-ow”), a Digital Marketing Manager with a strong belief in the transformative power of data analysis within the marketing landscape. In this section, you can explore more about my professional experience, academic background, and my key licenses and certifications.

Skills

These are my primary areas of expertise within the digital marketing ecosystem.

Google Analytics & Data Reporting
Google Ads
Social Media Marketing
e-Commerce Marketing & CRO
Email Marketing
SEO & SEM
Copywriting
Marketing Strategy

Professional Experience

Learn more about my professional journey up to this point.

2022-2023
2022-2023

Researcher @ 2Ai - Applied Artificial Intelligence Laboratory

During my tenure as a researcher in the Knowledge Circle project, I undertook various responsibilities, such as website management, event organization, technology cataloging, patent database creation, competition oversight, the development of technology valorization regulations, and the proposal of innovative enhancements to our Technology Transfer processes. Notably, one of my significant accomplishments was the successful execution of the Industry Open Day, drawing an impressive attendance of over 100 participants.
2020-2021
2020-2021

Vice-President of the Board of the General Assembly @ UTAD Solutions Consulting

I served as the Vice-President of the Board of the General Assembly. In this role, I took on substantial responsibilities, actively participating in the review and proposal of amendments to the existing Junior Enterprise Statutes. Additionally, I was responsible for coordinating General Assembly sessions and maintaining accurate minutes.
2019-2021
2019-2021

Commercial and Marketing Manager @ UTAD Solutions Consulting

I held the position of Commercial and Marketing Manager. In this capacity, I led a team of five individuals, overseeing online event planning and partner coordination, executing advertising campaigns, and creating the Digital Marketing Plans Manual. I actively contributed to business development through lead generation and qualification, as well as proactively participating in both national and international events.
2020-2020
2020-2020

Marketing and Communications Assistant @ Centro de Interpretação e Promoção do Vinho Verde

In my role as Marketing and Communications Assistant, I took the initiative to prepare and present a comprehensive Digital Marketing plan, complete with key performance indicators. Additionally, I ensured the translation and localization of essential management documents and marketing assets. My commitment to providing exceptional customer service extended to personally overseeing guided tours and developing a proposal for an innovative tourist route, driven by tourist feedback.

Academic Background

Get to know my academic journey up to this point.

2021-2023
2021-2023

Master's Degree in Marketing and Strategy

I earned a Master's degree in Marketing and Strategy with a final course grade of 16 and received the Scholar Merit Award from the School of Economics and Management during my first year of the program. My studies covered various areas, including Digital Marketing, International Marketing, Service Marketing, Business Strategy, and Sustainability. I also successfully defended my Master's Thesis, titled "The Impact of an Environmental Scandal on Consumer Attitudes Toward the Brand" with a commendable rating of 17/20.
2018-2021
2018-2021

Bachelor Degree in Languages and Business Relations

I graduated with a Bachelor's degree in Languages and Business Relations, achieving a final course grade of 14. Throughout the program, I improved my language skills, focusing on English, German, and Spanish. I also gained a strong foundation in organizational management, including Marketing, Accounting, and Labor Law. Additionally, I excelled in my Internship Report, titled "The Strategic Role of Digital Marketing in Wine Tourism - A Case Study of the Center of Interpretation and Promotion of Vinho Verde" with an outstanding rating of 19/20.
2017-2018
2017-2018

First year of the Bachelor's degree in Communication and Multimedia

Successfully completed the first year of the Bachelor's degree in Communication and Multimedia. I had the opportunity to deepen my knowledge in the areas of Web Development, Audio-Visual Production, and Graphic Design.

Certifications

I hold diplomas in various areas of digital marketing.

AI-Powered Shopping Ads

Google

Google Ads - Measurement

Google

Google Ads Display

Google

Google Ads Video

Google

Google Analytics Individual Qualification

Google

Google Ads Search

Google

School of Economics and Management – University of Minho

E-mail Marketing

Hubspot Academy

School of Economics and Management – University of Minho

Microsoft Excel - Excel from Beginner to Advanced

Udemy

Public Speaking - Individual Certification

WordPress: The Complete WordPress Website Course

Udemy